LTE Fueling the Growth for Highly Responsive Apps Like Vine

vine appVine App tops the list of apps that blow my mind, but seem incredibly obvious at the same time. It’s a social network for sharing videos. Simple enough. However, their approach to this concept maximizes the capabilities of your phone in ways you didn’t know existed.?Users scroll through a stream of looping videos (complete with sound) playing automatically, or make their own choppy short videos inside the application. Vine is amazing for two reasons: the concept is genius, and the lag time is practically non-existent.

Okay, let’s step back a moment.

This app would be science fiction just two years ago. Mobile apps that stream?videos, seamlessly back-to-back, with no lag time? Madness! Higher data connections are making video-centric apps like this child’s play, and opening a lot of doors for developers to flex their creative muscles. The culprit, LTE has spread like wildfire the last two years, and is now available in most cities.

“LTE has become the fastest developing system in?the history of mobile communication due to the fast speeds and high quality user experience that it offers.” – Ericsson

Screen Shot 2013-06-03 at 1.46.28 PMWhat is LTE?

While we won’t be seeing the “real-time” feel that Google Fiber boasts anytime soon, LTE is still crazy fast. With average speeds above 10Mbps, streaming videos has become effortless. Although 3G is still the most widely used network, the pool of faster data users is growing by the day.?In Ericsson’s 2013 Mobility Report, they predict this technology will represent most subscriptions in North America by 2016 and around 70% by 2018.

“LTE is currently being deployed and?built-out in all regions and will reach?around 2 billion subscriptions in 2018.” – Ericsson

What This Means for Developers

Screen Shot 2013-06-03 at 3.27.18 PMConsumers want more video in their apps. Give them what they want. Ericsson gathered from this trend that by 2018,?”video will account for around half of global mobile?data traffic,”?and?we’ve already seen data traffic double in the last year.

It’s becoming clear that apps of the future will be video-centric. Not just the YouTubes out there, all apps from news?aggregators?to retail outlets could use video to enhance their marketing channels. Developers should shift their mobile mindset and create a user experience with this in mind.

For example, in the mobile banking space we see financial institutions using video to engage with their customers when it comes to support and even opportunities to up sell new services. This was evident in a few presentations at the Mobile Banking and Commerce Summit earlier this month in Miami.

Financial Institutions are pushing towards the “branchless bank” by way of mobile and online offerings. The problem? Outside of simple account management, big decisions like applying for home loans require face-to-face interaction. Video banking?from your smartphone or tablet accomplishes this from virtually anywhere in the world. Inside the app, the user can jump into a video call with customer support find out if they qualify without ever leaving the app.

Bottom Line

LTE is offering amazing possibilities developers to push the envelope of mobile technology ?exploring the possibilities of using video to troubleshoot problems, interact socially, and ultimately enhance their customers experience.

Consumers of mobile apps have high expectations when it comes to intuitive design, app navigation and just plain ol’ simplicity. With data and device limitations quickly disappearing, we believe the tipping point in mobile technology is finally here.

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