It is a common misconception that the principal purpose for enterprise mobile apps is to extend the functionality and utility of existing applications by providing mobile access. But an enterprise mobile initiative should provide more than “just another screen”. A successful mobile initiative offers a unique approach that leverages the inherent capabilities of mobile technology to solve specific business problems in a new and better way.
If your enterprise mobile initiative is part of a defined strategy with clear business objectives, it can significantly impact your business with benefits ranging from improved employee productivity, increased revenue, reduced costs and improved customer experience. The secret to maximizing the business value of your enterprise mobile initiative is to consider four key elements of an effective mobile business solution: access,ubiquity,functionality and user input.
- Access to back-end data. As enterprise mobility reporter, Jon Reed stated, “If it doesn’t integrate with the system of record, it’s not an enterprise mobile app.” Access to back-end data plays a significant role when it comes to building custom mobile apps. It connects the mobile application to enterprise systems and and puts key information in the hands of the user. Whether it’s for employees, sales, field service or channel partners; it’s important to determine the information that is required to support their mobile needs.
- Mobile ubiquity. With the consumerization of mobility, every employee has access to a mobile device. But with that ubiquity of access, comes the complexity of securely supporting a diverse set of devices and operating systems. Some companies have embraced a policy of BYOD (Bring Your Own Device) as a part of the enterprise mobile strategy. Other companies have taken a hybrid approach to support a combination of employee and company owned devices. In any case, it’s important to consider mobile platform support, secure access to enterprise information and the functional requirements for the specific enterprise mobile application.
- Device functionality. Use the unique capabilities of the mobile device to optimize the application design, functionality and impact. Mobile phones and tablets come with a camera, touch screen, GPS, voice prompts, and more; Examine how these features can be integrated in the design of your mobile application to eliminate steps, improve service, streamline workflow and deliver business outcomes that fully leverage the power of mobile technology.
- User Input. In addition to considering key components of mobile technology when launching a mobile initiative, its critical to focus on the profile and specific needs of the target user. Who are we building this app for – employees, partners, or customers? What are their functional needs? How does that influence the design of the user interface? Don’t make assumptions, ask your user group and find out their preferences. Narrowing the range of possibilities will increase adoption while helping you determine where mobility can make the most difference and drive the real business value.
Enterprise Mobility It’s more than Mobile Access to Business Information. It’s Mobile Solutions for Business Problems.
Enterprise Mobility is more than just building a mobile app. It’s developing a mobile strategy that transforms the way you solve specific business problems using mobile technology. Nitro Mobile Solutions works with Enterprise companies to create, develop and implement mobile initiatives that support specific business objectives. And we help our clients achieve maximum adoption rates and desired business outcomes by delivering the four key elements of a mobile business application as outlined above:
- the software and technology for integrated access to essential back-end data
- multi-platform support that effectively manages mobile device ubiquity and diversity
- a mobile business application that leverages the full power of mobile technology
- a business tool that reflects a complete understanding of the user needs